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Functional Ready-to-Drink Beverages

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By: Sean Moloughney

Editor, Nutraceuticals World

Energy drinks—the “bad boys” of the beverage world—have become a driving force behind a resurgence in the beverage market, according to market research publisher Packaged Facts. Sales of energy drinks—along with the performance of ready-to-drink (RTD) teas and sports drinks—have helped the functional and natural RTD beverage market grow to $23 billion. Packaged Facts’ “Functional and Natural Ready-to-Drink Beverages in the U.S.” report reveals that sales growth of energy drinks isn’t conjured up by counterculture or cool-hunting marketing, but instead is due to offering consumers a distinctive benefit they want and need (i.e., more energy). For further information: www.packagedfacts.com

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